The Shine Seeker Show
Welcome to The Shine Seekers Show, an explosion of creative strategies for life AND business. I'm Katie-Beth Schultz, founder of The Sunburst Strategies Co., and I believe strategy and soul are never separate conversations. Here, we don't split up life and work because honestly, they are completely melded together, and that is exactly the point.
Every episode, we're digging into the real stuff: the clarity, the strategy, the marketing, and the mindset underneath all of it, because the best business plan in the world won't move you forward if you don't believe you're worth showing up for. We'll have real conversations, honest moments, and actual strategies you can take and use in your business today.
Sometimes we'll have guests. Sometimes it'll just be us. But every single episode orbits around one central question: what is the shine you're seeking?
You were worthy of this calling before you ever sent a single email. Now let's build something that shines. ☀️
Listen on:
Episodes
2 days ago
2 days ago
Add up every dollar you spent on marketing in the last 12 months — the courses, the coaches, the Canva subscriptions, the social media schedulers, all of it — and then ask yourself one honest question: did it actually work?
In this episode I'm sharing the six-step system I built after working with dozens of women and seeing the same gaps show up every single time. Marketing without strategy is expensive in the worst possible way, and no amount of posting, photo shoots, or pretty content is going to fix a foundation that isn't there.
In this episode:
Why marketing without strategy is a bad kind of expensive
The real cost of skipping your business foundation (I spent the money too, before I knew better)
All 6 steps of the Shine Strategy System™: CLARITY, FOCUS, STRUCTURE, RHYTHM, CONVERSION, and EXPANSION
Why the order of these steps matters more than most people realize
How to find exactly where YOUR biggest gap is right now
Resources mentioned:
Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/resources
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
Monthly Marketing Lab (free, 30 min monthly): https://thesunburststrategiesco.com/resources
Grab the free Shine Strategy Reset™ in the show notes — it takes 15 minutes and tells you more about your specific business than most paid courses ever could. ☀️
2 days ago
2 days ago
She wasn't sitting at a desk with a business plan. She was thinking about her living room in a salvage shop, and that one afternoon changed everything.
This is the real founding story of The Sunburst Strategies Co., and it starts with a professional dance career, a move back home to Burlington, NC, and one woman who asked: "Can I give you money to do what you've been doing for us?" In this episode I'm taking you all the way back to the beginning because I think you're going to see yourself somewhere in this story.
In this episode:
How an accidental business became one built on a real methodology
How The Sunburst name came together in a shower the night before the first client meeting
Why the Shine Strategy System was being built before it even had a name
The moment the process became non-negotiable and what that cost me
Why what you're actually seeking is almost always closer than you think
Resources mentioned:
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
Monthly Marketing Lab (free, inside the community): https://thesunburststrategiesco.com/resources
Free Shine Strategy Reset™: https://thesunburststrategiesco.com/resources
Come join us in the free Sunburst Strategies Co. Community where we keep this conversation going all week long. ☀️
2 days ago
2 days ago
If you think your business problem is a social media problem, this episode is about to change your entire approach to marketing.
I hear some version of "I think I just need someone to do my social media" all the time, and every single time I know that conversation is about to go somewhere completely different. In this episode I'm breaking down the belief that is quietly costing women business owners thousands of dollars and hundreds of hours: the idea that posting more, getting a better aesthetic, or going viral will fix what's actually wrong with their marketing.
In this episode:
Why social media is almost never the real problem in your business
The 3 things you must have before social media can do its job (in the right order)
The 5 foundational questions I ask every single client before touching a single post
Why your website and email list matter more than any platform you're renting from Meta
The real reason consistent posting isn't moving your business forward
Resources mentioned:
Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/the-free-community
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/the-free-community
thesunburststrategiesco.com
Subscribe to The Shine Seeker Show so you're here every week when a new episode drops. ☀️
2 days ago
2 days ago
What if the thing holding your business back isn't your marketing, your offers, or your consistency, but the part of you that doesn't fully believe you deserve to build it?
In this very first episode of The Shine Seeker Show, I'm opening with a story that changed everything for me and became the heartbeat of everything The Sunburst Strategies Co. is built on. We're talking about worthiness as the actual foundation your business is built on, not a mindset bonus you earn once you're successful enough. Because without it, the strategy, the marketing, and the tactics cannot do their job.
In this episode:
The church moment that became the foundation of this entire brand
Why waiting for perfect is just unworthiness wearing a to-do list
What the Sunburst name really means and why the burst matters
What worthiness actually looks like in everyday business decisions
Why you were worthy before you ever sent a single email
Resources mentioned:
Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/resources
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
Shine Seeker Society: https://thesunburststrategiesco.com/shine-seeker-society
If this episode hit home, subscribe to The Shine Seeker Show so you never miss what's coming next. ☀️